Website development with AI
Websites that get found, by Google and by AI assistants
A website has to convince two audiences today: people and machines. I build fast, maintainable websites with clean structure, optimised for search engines and prepared so that ChatGPT, Perplexity and friends recommend your business correctly.
More and more customers no longer ask Google but an AI assistant: "Which electrician in Eisenach installs wallboxes?" Whether your business gets mentioned depends on how clearly and machine-readably your website describes your services.
I build websites with clean HTML, structured data (schema.org), fast load times and content that concretely answers your customers' questions. AI helps with copy, images and translations, we review and sharpen the result together. On request with a small editorial area so you can maintain content yourself.
What you get
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Visible in Google and AI search
Structured data, clear service pages, regional signals and an llms.txt for AI crawlers.
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Fast and accessible
No heavyweight site builders. Load times under a second, good Google PageSpeed scores, usable with screen readers and keyboard.
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Copy that sells
AI-assisted creation of service descriptions and FAQs, then editorially sharpened so your business stays recognisable.
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Maintainable by you
On request a simple admin area for text, images, news and job ads. No agency lock-in.
Understandable real-world examples
New website for a plumbing business
- Starting point
- Ten-year-old website, not optimised for mobile, no enquiries through the contact form. Customers only find the business through referrals.
- Solution
- New site with service pages (bathroom renovation, heating, maintenance), regional landing pages for the surrounding towns, structured data for local search, reviews and an emergency service notice.
- Result
- Visible in local Google search for the key services, regular enquiries through the website, correct mentions in AI assistants.
Multilingual site for a supplier
- Starting point
- An automotive supplier with international customers only has a German website with outdated product data.
- Solution
- Bilingual site (German/English), product catalogue maintained from a single data source, AI-assisted translation with technical review, download area for data sheets.
- Result
- One data set, two languages, no more outdated information. Enquiries from abroad through the website.
Job ads that get found
- Starting point
- A care service cannot find staff. Vacancies are posted as PDFs on the website.
- Solution
- Careers page with structured job ads (schema.org JobPosting), automatically listed on Google Jobs, with a short mobile application form.
- Result
- Vacancies appear directly in Google job search, applications in two minutes from a smartphone.
How we work together
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1
Free initial consultation
30 minutes by phone, video or on site in and around Eisenach. You describe what costs time or causes friction today. I tell you honestly whether and how AI can help.
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2
Analysis and concept
I look at the workflow, the data and the systems involved. You receive a short concept with effort, benefit and risks in plain language.
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3
Implementation in small steps
First a working prototype, then the build-out. You see results early and keep control over budget and direction.
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4
Rollout and support
Training for your team, documentation, monitoring. On request I take care of maintenance and further development.
Frequently asked questions
- What is AI optimisation of a website?
- AI assistants like ChatGPT or Perplexity read websites to give recommendations. AI optimisation makes sure your services, your location and what makes you special are described clearly, in a structured and machine-readable way: through structured data, an llms.txt, unambiguous headings and answers to typical customer questions.
- Do you use WordPress or site builders?
- Usually not. I rely on lean, custom-built sites based on Ruby on Rails or static generators. That is faster, more secure and maintainable without plugin sprawl. If you want to keep WordPress, I advise on optimisation.
- Do you write the copy?
- I create AI-assisted drafts based on your input and our conversations. You check the facts, I sharpen structure and search performance. The result sounds like you, not like a robot.
- Do you handle hosting and maintenance too?
- Yes. On request I run the site on a server in Germany, take care of updates, backups and security and get in touch when something needs attention.
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Learn moreLet's talk about your use case
In a free 30-minute call we find out whether it is worth it and what a first step could look like.
On site for businesses in Eisenach and within 100 km, remote beyond that.